IMPRINT Reels
for UBC IMPRINT
A Reel campaign for UBC Imprint Conference & Competition. Teasing After Hours on 20 October 2026.
The brief
Make people want to show up to After Hours on 20 October without telling them much about it. Three reels to pull interest. The first rule of After Hours, as the caption says, you already know.
Ep. 01 · After Hours
Shot and cut as a parody of Fight Club, opening on a title card. Red type, dark rooms, two people who clearly know something you don't.
Ep. 02 · After Hours, Pt. 2
Going to the event. Someone walks toward a wall of Gothic arched doors under red neon script, and nobody explains anything. That's the point.
Ep. 03 · After Hours, Pt. 3
Made with ACE UBC. A parody of a scene from Wolf of Wall Street. This one was our last push before the event with an emphasis on sales and selling the event to people viewing the video.
What's next
VP Introduction videos, case sponsor videos, and promotion videos for upcoming events.